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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M.
- In:
Management decision : MD
50
(
2012
)
2
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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The make-buy decision in marketing financial services for poverty alleviation
Sashi, C. M.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
4
,
pp. 296-308
Persistent link: https://www.econbiz.de/10008937031
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3
Structural differences between business and consumer markets
Sashi, C. M.
- In:
The quarterly review of economics and business : …
30
(
1990
)
2
,
pp. 69-84
Persistent link: https://www.econbiz.de/10001096749
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4
Gray markets: threat or opportunity? The case of Herman Miller vs. ASAL GmbH
Mullen, Michael R.
;
Sashi, C. M.
;
Doney, Patricia M.
- In:
Reviving traditions in research on international market …
,
(pp. 77-105)
.
2003
Persistent link: https://www.econbiz.de/10002566142
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5
Product differentiation and market performance in producer goods industries
Sashi, C. M.
- In:
Journal of business research : JBR
33
(
1995
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10001333099
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6
Vertical integration, communications, and supply assurances: the case of oil refining
Norton, Seth W.
;
Sashi, C. M.
- In:
Journal of business and economic perspectives
27
(
2001
)
1
,
pp. 102-115
Persistent link: https://www.econbiz.de/10001679902
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7
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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8
Communication, interactivity, and satisfaction in B2B relationships
Murphy, Micah
;
Sashi, C. M.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
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9
Product differentiation and market performance in producer goods industries
Sashi, C. M.
-
1985
Persistent link: https://www.econbiz.de/10004138906
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10
Vertical integration, communications, and supply assurances: the case of oil refining
Norton, Seth W.
;
Sashi, C. M.
- In:
Journal of business and economic perspectives
27
(
2001
)
1
,
pp. 102-115
Persistent link: https://www.econbiz.de/10009880811
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