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Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel - In: Journal of international marketing 31 (2023) 3, pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro; Taylor, Charles Robert - In: Advertising and communication : proceedings 4th …, (pp. 145-152). 2005
Persistent link: https://www.econbiz.de/10003353727
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Dominant features in airlines' international advertising
Holstius, Karin; Ladau-Harjulin, Ulla - 1983
Persistent link: https://www.econbiz.de/10003580429
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Comparative advertising in the global marketplace : the effects of cultural orientation on communication
Gürhan-Canli, Zeynep (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649798
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Multi-platform advertising strategies in the global marketplace
Yang, Kenneth C. C. (ed.) - 2017
"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …
Persistent link: https://www.econbiz.de/10012392970
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Standardisierung der internationalen Werbeplanung : eine Untersuchung der Prozeßstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt
Landwehr, Rainer - 1988
internationalen Werbung unter veränderten Vorzeichen fort. Stärker als bisher werden die Möglichkeiten der Standardisierung von …
Persistent link: https://www.econbiz.de/10011942046