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Consumer behaviour
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Hauser, John R.
194
Urban, Glen L.
119
Toubia, Olivier
18
Liberali, Guilherme
16
Hauser, John
15
Simester, Duncan I.
12
Braun, Michael
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Dzyabura, Daria
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Staelin, Richard
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Dahan, Ely
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Shugan, Steven M.
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Wernerfelt, Birger
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Griffin, Abbie
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Burnap, Alex
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Garcia, Rosanna
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Hauser, John Richard
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Ding, Min
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Erdem, Tülin
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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ECONIS (ZBW)
123
RePEc
100
OLC EcoSci
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USB Cologne (EcoSocSci)
7
EconStor
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USB Cologne (business full texts)
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1
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
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2
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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3
John D. C. Little
Hauser, John R.
;
Urban, Glen L.
- In:
Profiles in operations research : pioneers and innovators
,
(pp. 659-676)
.
2011
Persistent link: https://www.econbiz.de/10009260014
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4
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
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5
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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6
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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7
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
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8
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
9
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
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10
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
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