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The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
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A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: MSI reports : working paper series (2008) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.; Fox, Gavin L.; Wilson, Andrew E. - In: Psychology & marketing 25 (2008) 12, pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
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Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.; Kroff, Michael W.; Troy, Lisa C. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
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Brand relations management : bridging the gap between brand promise and brand delivery
Apéria, Tony; Back, Rolf - 2004
Persistent link: https://www.econbiz.de/10003463446
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Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann; Ivens, Björn Sven - In: Innovationen für das Industriegütermarketing : …, (pp. 479-498). 2007
Persistent link: https://www.econbiz.de/10003435854
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Sustainability marketing : an innovative conception of marketing
Peattie, Kenneth J.; Belz, Frank - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 5, pp. 8-15
Persistent link: https://www.econbiz.de/10008663419
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Limits to the diffusion of innovation : a literature review and integrative model
MacVaugh, Jason; Schiavone, Francesco - In: European journal of innovation management : EJIM 13 (2010) 2, pp. 197-221
Persistent link: https://www.econbiz.de/10003976949
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Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530
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Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias; Kuckertz, Andreas - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 47-60). 2008
Persistent link: https://www.econbiz.de/10003600369