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GUIDE PRACTIQUE DU FRANCHISING / ALAIN HUSSON-DUMOUTIER ; LOUIS DE MONTARLOT

HUSSON-DUMOUTIER, ALAIN; MONTARLOT, LOUIS - 1974

Persistent link: https://www.econbiz.de/10004553039

Mediterranean marketing and postmodern marketing : an oxymoron?

Badot, Olivier - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 224-229

Persistent link: https://www.econbiz.de/10010385300

L'étude marketing dans une économie de tohu-bohu

Badot, Olivier - 1990

Persistent link: https://www.econbiz.de/10004111455

Théorie de l'"entreprise agile"

Badot, Olivier - 1998

Persistent link: https://www.econbiz.de/10004372221

The narrative strategies of retail spaces : a semio-ethnographic approach

Welte, Jean-Baptiste; Badot, Olivier; Hetzel, Patrick - In: European Journal of Marketing 55 (2021) 7, pp. 2012-2036

Purpose: The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach: The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how...

Persistent link: https://www.econbiz.de/10012539561

Beyond marketing panaceas : in praise of societing

Badot, Olivier; Bucci, Ampelio; Cova, Bernard - In: Critical marketing : defining the field, (pp. 85-98). 2007

Persistent link: https://www.econbiz.de/10003534505

Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation

Badot, Olivier; Brée, Joël; Filser, Marc - 2015

Persistent link: https://www.econbiz.de/10010502813

Editorial: Du paradigme dichotomique de l'expérience d'achat au paradigme ubiquitaire

Badot, Olivier; Lemoine, Jean-François - In: Recherche et applications en marketing 28 (2013) 3, pp. 3-13

Persistent link: https://www.econbiz.de/10011447450

Marketing tribal : cas Abercrombie and Fitch

Lemoine, Jean-Fraņois; Badot, Olivier - In: Cas en distribution, (pp. 49-58). 2013

Persistent link: https://www.econbiz.de/10010389829

The myopia of new marketing panaceas: the case for rebuilding our discipline

Badot, Olivier; Cova, Bernard - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 205-219

Persistent link: https://www.econbiz.de/10003678032