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Increased advertising expenditures raised fluid milk sales nearly 5 percent, or by about 7,455 million pounds, during September 1984-September 1991. Sales of natural and processed cheese consumed at home rose by about 25 million pounds and 290 million pounds in the same period because of...
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Three quarterly models were used, based on 1965-75 data, to examine the statistical relation~hips between the retail value, the farm value, and the spread of a fixed sample of food products included in the market basket. The first model gives quarterly expected price indices and price...
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Changes over time in consumer demand, influenced by advertising, may not be accounted for in traditional, fixed parameter explanatory and forecasting models. A distributed lagged advertising model was developed and tested with coefficients that had random and systematic adjustments. A variable...
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