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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Advertising, market structure and price-cost margins
Kelly, M. P.; Cowling, Keith - 1973
Persistent link: https://www.econbiz.de/10000665638
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Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma - 1997
Persistent link: https://www.econbiz.de/10000632941
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A duopolistic model of dynamic competitive advertising and empirical validation
Wang, Qinan - 1996
Persistent link: https://www.econbiz.de/10000641911
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Repetition effects over the years : an anthology of classic articles
Craig, C. S. - 1986 - [Reprint.]
Persistent link: https://www.econbiz.de/10000699620
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Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike - 1972
Persistent link: https://www.econbiz.de/10000666677
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Market structure, advertising polica and inter-market deifferences in advertising intensity
Cable, John - 1972
Persistent link: https://www.econbiz.de/10000667039
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik - 1998
Persistent link: https://www.econbiz.de/10000672606
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862