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Advertising and media market concentration
Häckner, Jonas; Nyberg, Sten - In: The journal of media economics 21 (2008) 2, pp. 79-96
Persistent link: https://www.econbiz.de/10003768185
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The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios - In: European journal of operational research : EJOR 187 (2008) 1, pp. 283-293
Persistent link: https://www.econbiz.de/10003769196
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Strategic informative advertising in a horizontally differentiated duopoly
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769964
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Viewer sampling and quality signaling in a television market
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769994
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The customer journey when purchasing a new mobile phone : testing a dual mediation model
Chen, Jengchung Victor; Kyaw, Phyo Linn Nicholas; Ross, … - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 2, pp. 116-132
Persistent link: https://www.econbiz.de/10003784105
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The duopolistic firm with endogenous risk control : case of persuasive advertising and product differentiation
Wang, Shinn-Shyr (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003787174
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Theoretische Basis : die I/P-Matrix zur Systematisierung der Werbung
Siegert, Gabriele - In: Werbung im internationalen Vergleich : Zustand und …, (pp. 3-10). 2009
Persistent link: https://www.econbiz.de/10003788891
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The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph - 2004
Persistent link: https://www.econbiz.de/10003778029
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Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"
Dewenter, Ralf; Haucap, Justus - 2008
Persistent link: https://www.econbiz.de/10003779061
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Essays in industrial economics
Eilat, Yair - 2002
Persistent link: https://www.econbiz.de/10003779137