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Advertising and economic welfare : comment
Hochman, Oded - In: The American economic review 78 (1988) 1, pp. 290-296
Persistent link: https://www.econbiz.de/10001047179
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Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G. - In: Applied economics 20 (1988) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
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Media concentration and consumer product prices
Dukes, Anthony (contributor) - 2005
Persistent link: https://www.econbiz.de/10003156229
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Advertising and entry deterrence : an exploratory model
Schmalensee, Richard - In: Journal of political economy 91 (1983) 4, pp. 636-653
Persistent link: https://www.econbiz.de/10002784988
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Werbung : Lehr-, Studien- und Nachschlagewerk
Kloss, Ingomar - 1998
Persistent link: https://www.econbiz.de/10000647831
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On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer - 1990
Persistent link: https://www.econbiz.de/10000786177
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Handelswerbung : Strategien und Instrumente
Foscht, Thomas; Angerer, Thomas - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 693-713). 2006
Persistent link: https://www.econbiz.de/10003276152
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Advertising, pricing and stability in oligopolistic markets for new products
Fershtman, Chaim; Mahajan, Vijay; Muller, Eitan - 1983
Persistent link: https://www.econbiz.de/10003277997