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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Handelswerbung : Strategien und Instrumente
Foscht, Thomas; Angerer, Thomas - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 693-713). 2006
Persistent link: https://www.econbiz.de/10003276152
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Advertising, pricing and stability in oligopolistic markets for new products
Fershtman, Chaim; Mahajan, Vijay; Muller, Eitan - 1983
Persistent link: https://www.econbiz.de/10003277997
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Warum Unternehmen von hoher Wettbewerbsintensität profitieren können: der Fall differenzierter Produkte
Gude, Hardy - 2006
Persistent link: https://www.econbiz.de/10003283676
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Über die Vorteilhaftigkeit einer temporären Duldung von Wettbewerbern
Gude, Hardy - 2005
Persistent link: https://www.econbiz.de/10003283695
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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The economics of domestic cultural content protection in broadcasting
Bekkali, Mukhtar (contributor); Beghin, John C. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003333802
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Non-price advertising and price competition : a theory, and evidence from the Brazilian beer market
Gomes, Renato D. B. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003336204
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Advertising, needs, and "commodity fetishism"
Kline, Stephen; Leiss, William - 2009
Persistent link: https://www.econbiz.de/10003832501