This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

Purpose: R&D and advertising have become important means to enhance the competitiveness of firms' products. Design an … that whether the market is completely covered or not, we build the strategy selection model for R&D and advertising for two …, either in full-covered market or not full-covered market, the two firms will not choose to do advertising in step, even if …