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In this paper we are analyzing a mixed quantity-setting duopoly consisting of a socially concerned firm and a profit maximizing firm. The socially concerned firm considers one group of stakeholders in its objective function and maximizes its profit plus a share of consumer surplus. Both firms...
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To operate in global market ISOCSF-5 is paramount for any global firm. The ISOCSF-5 is a model of marketing forces useful for analysis of success and sustainability in the global market tempest. Author of this paper coined and attempted to forward the ISOCSF-5 framework for marketing force...
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sustainability theory integration, sustainable shared value creation, continuous performance improvements, and sustainability …
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