Koo, Dong‐Mo; Kim, Jae‐Jin; Lee, Sang‐Hwan - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 2, pp. 156-173
Purpose – The purpose of this study is to investigate the motivational effects of personal values on benefits, attributes, and re‐patronage intention in the context of online shopping. Design/methodology/approach – Using means‐end chain theory as a basis for the theoretical framework,...