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This paper attempts to make a contribution to the theory of development of the internationalization process of Born Globals. We propose that models emphasizing knowledge and networks are suitable for this purpose. The findings show that Born Globals possess international market knowledge before...
Persistent link: https://www.econbiz.de/10009213079
The network surrounding a firm's foreign clients has large influence on its ability to act in the market. How firms can utilize the knowledge supplied by client networks is therefore of great importance to their business with clients. Many studies show the usefulness of foreign clients and...
Persistent link: https://www.econbiz.de/10009213222
The service industry firms are increasingly engaged in international operations. The significance of international marketing of services is increasing. It is being recognized that forming relationships with the customers is important to sell professional services. The existing service marketing...
Persistent link: https://www.econbiz.de/10009216996
In recent years a number of host governments have declared their intention to liberalize their industrial policies toward transnational corporations (TNCs). Taking India as an example. economic liberalization is defined here as an industrial policy implementation issue, and is studied with...
Persistent link: https://www.econbiz.de/10009217602
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Recent research has focused on factorsinfluencing the success of business endeavors in the international market;however, few of these studies have considered the role of domestic businessoperations and knowledge accumulation upon internationalization.Further,the length of duration of domestic...
Persistent link: https://www.econbiz.de/10014201732
The realization of relationship marketing requires cooperative exchange between buyers and sellers. A key determinant of cooperative exchange is uncertainty perceived by the cooperating parties. This study investigates how cooperation is affected by decision makers’ perception of uncertainties...
Persistent link: https://www.econbiz.de/10005802378
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Because networks are a growing mode of doing business, internationalizing firms need to understand how they can use experiential knowledge of networks. In the context of organizational learning theory, we discuss in this article the perceived usefulness of network experiential knowledge, its...
Persistent link: https://www.econbiz.de/10009192065