Maclean, Dirk - In: Management Decision 44 (2006) 10, pp. 1377-1390
Purpose – The purpose of this article is to reassert the status of language as a topic of major interest to researchers … literature and case study evidence in order to track an important shift taking place in the status of language management …. Findings – The emergence of the transnational corporation transforms the nature and significance of language from a minor issue …