"The creative economy is one of the world's most dynamic sectors. Drawing upon the author's work on empowerment and sustainability, this book focuses on India's indigenous, rural, traditional handicraft-based creative and cultural industries (CCIs) and the role it can play in the country's...

Contents -- Preface -- 1 Introduction: Making Culture or Making Work? -- 2 The Frames and Forces of the Market -- 3 Same Local Traditions, Different Frames -- 4 The Flows of Production -- 5 Framing Authenticity -- 6 Conclusion: The Three Fs of Globalization -- Appendix: Study Design --...