The contemporary global business environment -- Strategic communication for multinational corporates -- An overview of the corp comm function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media...

This is the second part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...