Stoltman Fred W. Morgan, Jeffrey J.; Anglin, Linda K. - In: International Journal of Retail & Distribution Management 27 (1999) 4, pp. 145-153
Previous situational influence research has focused primarily on consumption/usage behavior leaving many unanswered questions with respect to the nature of this influence on shopping/purchase behavior. The present study, in an application of Magnusson’s interactionist framework, investigates...