Recognition has not received extensive acceptance by practitioners as a response variable for learning of television commercials. The authors review some of the distinctions between recall and recognition, and some of the problems associated with each. In a laboratory experiment they developed...

This book debates the leading social development paradigm in social policy, that of developmental social policy from a self-evaluative and critical perspective. It contains two theory chapters and case study analysis from countries in Asia. It is a must read for any scholar in development...

A home page is the gateway to an organization's Web site. To design effective Web home pages, it is necessary to understand the fundamental drivers of user's perception of Web pages. Not only do designers have to understand potential users' frame of mind, they also have at their choosing a...

Recognition tests are a very popular means of assessing the memory effectiveness of advertisements. Unfortunately the recognition scores obtained by current methods reflect both the memory for an advertisement and the response biases of the respondents. The authors introduce the theory of signal...