and profitability. We find that the "merger paradox" (Salant, Switzer and Reynolds 1983) is absent in these markets. The … merger. This may explain the emergence of brand conglomerates such as Richemont, PPR or LVMH. -- Brand portfolios ; merger …, im Hinblick auf Preisbildung und Rentabilität. Wir können dabei feststellen, dass das "merger paradox" (Salant, Switzer …

conglomerate merger that results in a firm posttransaction having a larger portfolio or product range may have the ability and …This chapter provides an overview of the economics of conglomerate mergers, with a focus on the potential for an … be procompetitive. The chapter traces the evolution of conglomerate enforcement policy in the United States and Europe …