Steckel, Joel H.; Vanhonacker, Wilfried R. - In: Marketing Science 15 (1996) 1, pp. 109-109
In our paper, “Cross-Validating Regression Models in Marketing Research,” which appeared in the Vol. 12, No. 4, Fall 1993 issue of Marketing Science, pp. 415–427, we develop a formal statistical test for cross-validating regression models under the simple random splitting framework. The...