Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment...

Andalucia, desde los anos 80, intente dotarse de un sistema propio cualificado y apto para responder a los problemas y oportunidades tecnologicos de si importante complejo agroalimentario y el tejido rural con el relacionado. Cumplidas tres decades, los indicadores cuantitativos y cualitativos...

En Cataluna la produccion y transformacion de productos agrarios ecologicos ha experimentado un fuerte crecimiento. No obstante, en sectores como el del aceite de oliva este crecimiento ha sido mas moderado. El objetivo de este estudio es el de ofrecer una diagnosis del sector en Cataluna, desde...

Purpose – This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics....

Purpose – Each own‐label product enjoys different levels of customer acceptance and perceived risk and requires different attention with respect to the different elements of the marketing mix. This paper explores the factors affecting consumers' intentions to buy an own‐label premium food...