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Global marketing perspectives
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Internationales Marketing
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778
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740
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713
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Brand
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Czinkota, Michael R.
40
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
30
Douglas, Susan P.
29
Samiee, Saeed
28
Meffert, Heribert
27
Sander, Matthias
27
Diamantopoulos, Adamantios
25
Ghauri, Pervez N.
25
Griffith, David A.
25
Cavusgil, S. Tamer
24
Cateora, Philip R.
23
Swoboda, Bernhard
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
22
Leonidou, Leonidas C.
22
Zou, Shaoming
22
Mooij, Marieke K. de
21
Zentes, Joachim
21
Ryans, John K.
20
Katsikeas, Constantine S.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Meissner, Hans Günther
18
Schlegelmilch, Bodo B.
18
Steenkamp, Jan-Benedict E. M.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Paliwoda, Stanley J.
17
Sheth, Jagdish N.
17
Terpstra, Vern
17
Backhaus, Klaus
16
Doole, Isobel
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Helsen, Kristiaan
15
Johansson, Johny K.
15
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American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
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International Marketing Review
241
International marketing review
143
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
Advances in international marketing
38
Journal of international consumer marketing
33
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
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ECONIS (ZBW)
5,299
Other ZBW resources
585
USB Cologne (EcoSocSci)
497
RePEc
67
EconStor
29
BASE
25
OLC EcoSci
15
USB Cologne (business full texts)
7
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Showing
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81
Governments' role in trade efficiency : compendium
1994
Persistent link: https://www.econbiz.de/10000887216
Saved in:
82
Die Schweiz und Europa : Herausforderungen und Strategien für die Zentralschweizer Wirtschaft
Bircher, Bruno
(
ed.
)
-
1992
Persistent link: https://www.econbiz.de/10000887470
Saved in:
83
Strategische Allianzen im internationalen Marketing : Planung und portfolioanalytische Beurteilung
Schwamborn, Susanne
-
1994
Persistent link: https://www.econbiz.de/10000888067
Saved in:
84
Analiza rynków wschodnich : założenia metodyczne
Hübner, Danuta
-
1993
Persistent link: https://www.econbiz.de/10000889429
Saved in:
85
Changes in our agricultural trading with the eastern european region with special regard to mediation trade
Kartali, János
-
1993
Persistent link: https://www.econbiz.de/10000889449
Saved in:
86
Export marketing
Rathore, Kumkum
-
1994
Persistent link: https://www.econbiz.de/10000890747
Saved in:
87
Taste for imports and market integration
Barros, Pedro Pita
;
Martínez-Giralt, Xavier
-
1994
Persistent link: https://www.econbiz.de/10000891076
Saved in:
88
Möglichkeiten eines erfolgreichen Engagements auf dem japanischen Markt unter besonderer Berücksichtigung von Joint-ventures
Schulz, Klaus
;
Krohn, Clemens
-
1994
Persistent link: https://www.econbiz.de/10000891712
Saved in:
89
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
Saved in:
90
Auslandsinvestitionen der Entwicklungsländer als Instrument zur Erschließung europäischer Märkte : dargestellt am Beispiel koreanischer Unternehmen
Park, Sang-kyu
-
1994
Persistent link: https://www.econbiz.de/10000893803
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