Purchase patterns for two types of snack foods--pretzels and popcorn, and potato, corn, and tortilla chips--were analyzed using the data from a national survey. The study examined the effect of socio-economic and lifestyle factors including nutritional awareness and exercise habits of household...

Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were...

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

In this paper, we make an attempt to rationalize the strategic behavior of major peanut exporting and importing countries in the framework of imperfectly competitive markets with the focus on the global and inter-American peanut trade. This study is motivated by the fact that liberalizing...

This paper investigates the effects of irrational responses on stated willingness-to-pay (WTP) in a contingent valuation study. A significant portion of the respondents stated that they were willing to pay a higher price for irradiated beef which they would avoid consuming due to their concerns...

This study evaluates the rates of return to US wheat research investment, focusing on research spillovers. Results show that research spillovers exist among various classes of wheat. Due to the spillover effects, social rates of return to research investment are substantially higher than the...

In the paper, we make an attempt to estimate the supply of farmer stock peanuts in the Southeastern Region of the U.S. and evaluate production effects of the recent changes in farm support policies and of trade liberalization that have affected prices. The choice of estimation methodology is...