An analysis of 102 survey responses from generic commodity promotion organizations was completed. Details regarding objectives, export promotion, funding sources, program evaluation, and the allocation of expenditures for promotion organizations were evaluated. We estimate that the organizations...

Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid milk sales over each campaign followed a bell-shaped pattern. Results also...

The purpose of this report is to catalog, describe, and provide information concerning existing models of the dairy sector. Many types of dairy models are listed in this report. The models vary by geographic aggregation (e.g., farm, state, regional, national, and international levels), time...