This study provides a theoretical background for the firm-level analysis on the distributional effects of commodity promotion programs. The conceptual basis of this approach is that firms differ due to differences in possessing endowments of fixed factors, and net returns to firms can be viewed...

This study evaluates the effectiveness of US government nonprice promotion programs on US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong, South Korea, Singapore, and Taiwan. An estimated import demand equation is used for in-sample simulations to address...

A generalized Bertrand-type model is applied to gain insights on Japanese firms' pricing conduct regarding milk beverages made from fresh milk and reconstituted milk. The empirical results, based on weekly scanner data, indicate the original Bertrand model is inappropriate for our empirical...

In this article, a two-equation sample selection model is used to estimate a household demand function for salmon incorporating domestic generic advertising. The two-equation estimation procedure, based on purchase and unit value equations, allows us to handle heavily censored panel data for...

This article examines the responsiveness of fluid milk sales to generic milk advertising in New York City, Albany, Syracuse, Rochester, and Buffalo markets. Fluid milk demand equations for New York City, Albany, Syracuse, Rochester, and Buffalo are estimated with monthly data for the period from...

The objective of this study is to examine the impacts of alternative measures of advertising exposure on the evaluation of advertising effectiveness. This study used quarterly data of post-buy actual GRPs and corresponding advertising expenditures for the New York City fluid milk market. First,...

Three qualitative attribute models were applied to data from a 1997 Japanese consumer survey conducted for milk, domestic cheese, and imported cheese consumption. The three models estimated were neural networks, Quantification Theory Type II and probit models. The neural network model had the...

Whether China's diet will follow western diets or not is an important question in predicting the future world food shortage. To address this question, world dietary patterns were grouped using the principal component analysis. The results show that China's dietary pattern is indeed moving from...

This study develops an empirical framework to estimate quality-adjusted price elasticities from cross-sectional data. The new approach shows the importance of properly adjusting for quality variation in both prices and quantities in demand analysis. When quality adjustment is concerned only with...

This study develops a varying-parameter advertising model specifying advertising parameters as a function of advertising strategies and market environments to explain the varying nature of the advertising responses. This model allows researchers to examine the sources of change in advertising...