Peterson-Wilhelm, Bailey; Nalley, Lawton Lanier; … - In: Journal of agricultural and applied economics : JAEE 54 (2022) 4, pp. 769-791
Rice is a staple crop in Nigeria. Even with a push to increase domestic production, little is known about the … functionality of Nigeria's open bag markets and the preferences of consumers for specific rice attributes. Our study uses a hedonic … Nigerian consumers prefer rice with homogenous long slender kernels and a low presence of broken rice and are indifferent to …