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ECONIS (ZBW)
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91
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.
;
Russell, Gary J.
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
Saved in:
92
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
Srinivasan, V.
;
Park, Chan Su
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 286-293
Persistent link: https://www.econbiz.de/10006674470
Saved in:
93
Integrated Product Design for Marketability and Manufacturing
Srinivasan, V.
;
Lovejoy, William S.
;
Beach, David
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 154-163
Persistent link: https://www.econbiz.de/10006675249
Saved in:
94
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
Park, Chan Su
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 271-288
Persistent link: https://www.econbiz.de/10006687049
Saved in:
95
Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations - Asymmetric price effect is strong with cross-price elasticities but tends to disappear with absolu...
Sethuraman, Raj
;
Srinivasan, V.
;
Kim, Doyle
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006914061
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96
A ORGANIZATIONAL DYNAMICS - How much does the market value an improvement in a product attribute? Af:170
Ofek, Elie
;
Srinivasan, V.
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
5
,
pp. 487-490
Persistent link: https://www.econbiz.de/10006505408
Saved in:
97
A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High-Technology Products
Kim, Sang-Hoon
;
Srinivasan, V.
- In:
The journal of product innovation management : an …
26
(
2009
)
3
,
pp. 278-290
Persistent link: https://www.econbiz.de/10008233649
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98
The impact of unit cost reductions on gross profit : increasing or decreasing returns?
Dahan, Ely
;
Srinivasan, V.
- In:
IIMB management review
23
(
2011
)
3
,
pp. 131-139
Persistent link: https://www.econbiz.de/10010005645
Saved in:
99
Perspective: ten years of experience teaching a multi-disciplinary product development course
Lovejoy, William S.
;
Srinivasan, V.
- In:
The journal of product innovation management : an …
19
(
2002
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10006269423
Saved in:
100
PRIORITIZING MARKETING IMAGE GOALS UNDER RESOURCE CONSTRAINTS
Barich, Howard
;
Srinivasan, V.
- In:
Sloan management review
34
(
1993
)
4
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006350598
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