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Zielgruppenmarketing im Fremdenverkehr von Regionen : ein Beitrag zur Marktsegmentierung auf der Grundlage von Werten, Motiven und Einstellungen
Frömbling, Simone - 1993
Seit geraumer Zeit gewinnt die Frage nach einem zielgruppenspezifischen Marketing von Fremdenverkehrsregionen an Bedeutung. Die vorliegende Arbeit hat sich daher zum Ziel gesetzt, auf der Grundlage einer Stichprobe von 936 befragten Bundesbürgern zu untersuchen, unter Berücksichtigung welcher...
Persistent link: https://www.econbiz.de/10011960604
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Tourism affinity and its effects on tourist and resident behavior
Josiassen, Alexander; Kock, Florian; Nørfelt, Astrid - In: Journal of travel research : a quarterly publication of … 61 (2022) 2, pp. 299-313
Persistent link: https://www.econbiz.de/10012794806
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Influences of travel constraints on the people with disabilities' intention to travel : an application of Seligman's helplessness theory
Lee, Bong Koo; Agarwal, Sheela; Kim, Hyun Ji - In: Tourism management : research, policies, practice 33 (2012) 3, pp. 569-579
Persistent link: https://www.econbiz.de/10009488095
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Effects of podcast tours on tourist experiences in a national park
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 440-455
Persistent link: https://www.econbiz.de/10009408432
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Travelers' social identification and membership behaviors in online travel community
Qu, Hailin; Lee, Haeyoung - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1262-1270
Persistent link: https://www.econbiz.de/10009270761
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Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
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20 let postsovetskoj Rossii: krizisnye javlenija i mechanizmy modernizacii ; T. 2
Zaks, Lev Abramovič (contributor) - 2011
Persistent link: https://www.econbiz.de/10009568490
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Beyond social exchange theory : attitudes toward tourists
Ward, Colleen A.; Berno, Tracy - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 4, pp. 1556-1569
Persistent link: https://www.econbiz.de/10009535246
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When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting; Chien, P. Monica; Ritchie, Brent W.; … - In: Journal of destination marketing & management 23 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013194677