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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Marketing technological products to industry
Hill, Roy W. - 1973
Persistent link: https://www.econbiz.de/10000050701
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Aligning marketing and manufacturing strategies with the market
Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - 2006
Persistent link: https://www.econbiz.de/10003349193
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.; Calantone, Roger J.; Droge, Cornelia - In: The journal of applied business research 24 (2008) 2, pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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Does market context impact payoffs to internationalization?
Elango, Balasubramanian - In: European business review : EBR ; the official journal … 23 (2011) 5, pp. 434-453
Persistent link: https://www.econbiz.de/10009356962
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Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
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Achieving alignment between manufacturing and marketing through positioning strategy
Kumar, Vinod; Kumar, Uma; Butt, Irfan - In: Indian journal of economics & business : IJEB 8 (2009), pp. 83-95
Persistent link: https://www.econbiz.de/10003829375
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The marketing of industrial products
Wilson, Aubrey (contributor) - 1965
Persistent link: https://www.econbiz.de/10003179433
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Marketing new industrial products
Baker, Michael J. - 1975
Persistent link: https://www.econbiz.de/10001854373