Much current Japanese popular discussion centres around the sudden death, at an early age, of Japan′s hard‐working white‐collar workers: karoshi – death from overwork – or Salaryman′s Sudden Death Syndrome. Officially it does not exist as the Government and big business are hesitant...

Much current Japanese popular discussion centres on the sudden death, at an early age, of Japan′s hard‐working, white‐collar workers: Karoshi (death from overwork) – Salaryman′s Sudden Death Syndrome. Officially, it does not exist, as the government and big business are hesitant to...

The Japanese typically demand much higher levels and quality of service than expected elsewhere in the world. Extensive after‐sales support, service, and personal attention are required to obtain and keep the Japanese customer. This paper examines the following questions and their...

The success of Europe 1992 has compelled both the Pacific Rim and the Americas into examining economic unions. The United States has entered into a Free Trade Agreement with Canada and has begun serious negotiations with Mexico for a like treaty. What are the possibilities of the formation of a...

The Shinjinrui are those Japanese who came of age during the 1970s and afterwards. They have had little or no experience with the postwar traumas their parents encountered. Quite the contrary, they have experienced only awareness of Japan as a rich country, success and the easy life. For this...

Of the three ingredients required for a commercially successful innovation to occur – the technological feasibility, the entrepreneur, and the customer need/want – the most important is customer need. The notion of customer acceptance of a technological innovation prior to its diffusion has...

Examines the relationship and importance of cross‐cultural egotiations to successful international marketing activities. Provides examples of differing cross‐cultural behaviour, and its potential impact on multinational (multi‐cultural) negotiations and hence on international marketing...

For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm that is becoming more and more global in orientation is the purchasing department. Many corporations realize that, in...

Within the last two decades, the Japanese economic machine has caught up, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for...

Within the last two decades, the Japanese economic machine has caught up with, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same...