In June 1997, the American Law Institute adopted the Restatement (Third) of Torts: Products Liability. The restatement attempts to organize, clarify, and restate thirty years of case law decided under a single provision, section 402A of the Restatement (Second) of Torts. Section 402A was itself...

Product-harm crises are among a firm s worst nightmares. Since marketing investments may be instrumental to convince consumers to purchase the firmamp;apos's products again, it is important to provide an adequate measurement of the effectiveness of these investments, especially after the crisis....