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International market entry and expansion via independent or integrated channels of distribution

Anderson, Erin - In: Journal of marketing 51 (1987) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10001052998

Integration of the sales force : an empir. examination

Anderson, Erin - In: The Rand journal of economics 15 (1984) 3, pp. 385-395

Persistent link: https://www.econbiz.de/10001013157

Resource allocation behavior in conventional channels

Anderson, Erin - In: Journal of marketing research : JMR 24 (1987) 1, pp. 85-97

Persistent link: https://www.econbiz.de/10001020971

Determinants of continuity in conventional industrial channel dyads

Anderson, Erin - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 310-323

Persistent link: https://www.econbiz.de/10001090678

Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

Anderson, Erin; Gatignon, Hubert - In: Journal of International Business Studies 17 (1986) 3, pp. 1-26

A “frontier issue” in international marketing is the appropriate choice of entry mode in foreign markets. The objective of this paper is to offer a transaction cost framework for investigating the entry mode decision. This framework provides 1) a theoretical basis for systematically...

Persistent link: https://www.econbiz.de/10005057859