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Editorial

Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 23 (2006) 4, pp. 333-334

Persistent link: https://www.econbiz.de/10007396062

Book reviews - Statistical analysis of management data

Gatignon, Hubert; Proctor, Tony - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 497

Persistent link: https://www.econbiz.de/10007289183

A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics

Gatignon, Hubert; Tushman, Michael L.; Smith, Wendy; … - In: Management Science 48 (2002) 9, pp. 1103-1122

We take a structural approach to assessing innovation. We develop a comprehensive set of measures to assess an innovation's locus, type, and characteristics. We find that the concepts of competence destroying and competence enhancing are composed of two distinct constructs that, although...

Persistent link: https://www.econbiz.de/10009204373

The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses

Gatignon, Hubert (contributor) - 2004

Persistent link: https://www.econbiz.de/10004797994

List of occasional reviewers#82122004

Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 22 (2005) 1, pp. 101

Persistent link: https://www.econbiz.de/10006162445

Editorial

Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10006166430

Editorial

Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 187-190

Persistent link: https://www.econbiz.de/10006179555

Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future"

Gatignon, Hubert - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 209-214

Persistent link: https://www.econbiz.de/10006184639

Competitive Marketing Behavior In Industrial Markets

Ramaswamy, Venkatram; Gatignon, Hubert; Reibstein, David J. - In: Journal of marketing 58 (1994) 2, pp. 45-55

Persistent link: https://www.econbiz.de/10006002313

A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics

Gatignon, Hubert; Tushman, Michael L.; Smith, Wendy; … - In: Management science : journal of the Institute for … 48 (2002) 9, pp. 1103-1122

Persistent link: https://www.econbiz.de/10006086241