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A propositional inventory for new diffusion research
Gatignon, Hubert A.
Persistent link: https://www.econbiz.de/10001263376
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The impact of risk and competition on choice of innovations
Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Technology diffusion : an empirical test of competitive effects
Gatignon, Hubert A. - In: Journal of marketing 53 (1989) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10001059734
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A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar; Eliashberg, Jehoshua; Gatignon, … - In: Journal of marketing research : JMR 25 (1988) 4, pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
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Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
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Incumbent defense strategies against new product entry
Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994
Persistent link: https://www.econbiz.de/10000900945
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000908295
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Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224