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The impact of product liability
McGuire, Edward Patrick - 1988
Persistent link: https://www.econbiz.de/10004783250
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Concept testing for consumer and industrial products
McGuire, E. Patrick - In: Corporate strategy and product innovation, (pp. 235-247). 1976
Persistent link: https://www.econbiz.de/10002411253
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Consumer product safety : public law 92-573 puts an old problem into significantly new perspective
McGuire, E. Patrick - In: The Conference Board record : reporting to management … 10 (1973) 9, pp. 60-64
Persistent link: https://www.econbiz.de/10002411259
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The feasibility of minority-group capitalism through franchising
McGuire, E. Patrick - In: Contractual marketing systems, (pp. 81-96). 1971
Persistent link: https://www.econbiz.de/10002411273
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Improving productivity in less-developed countries
McGuire, E. Patrick - 1982
Persistent link: https://www.econbiz.de/10002411280
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Living with scarcity
McGuire, E. Patrick - In: The Conference Board record : reporting to management … 11 (1974) 3, pp. 5-9
Persistent link: https://www.econbiz.de/10002411290
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Marketing in the seventies : 1. Marketing's changing context
McGuire, E. Patrick - In: The Conference Board record 6 (1969) 12, pp. 33-35
Persistent link: https://www.econbiz.de/10002411292
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Marketing in the seventies : 2. The sales outlook
McGuire, E. Patrick - In: The Conference Board record 6 (1969) 12, pp. 38-39
Persistent link: https://www.econbiz.de/10002411293
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Marketing in the seventies : 3. The spotlight shifts to service
McGuire, E. Patrick - In: The Conference Board record 6 (1969) 12, pp. 40-41
Persistent link: https://www.econbiz.de/10002411295
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Marketing the Post Office
McGuire, E. Patrick - In: The Conference Board record : reporting to management … 8 (1971) 6, pp. 12-15
Persistent link: https://www.econbiz.de/10002411297