This article investigates the case of Nanoquest, a small diversification project that was tied to BAE Systems’ earlier incarnation as British Aerospace (BAe). I show that British military firms can have success when diversifying into civilian markets, but the process can be sabotaged by...

This article investigates the case of Nanoquest, a small diversification project that was tied to BAE Systems’ earlier incarnation as British Aerospace (BAe). I show that British military firms can have success when diversifying into civilian markets, but the process can be sabotaged by...

The lesser‐known world of corporate creativity had its beginning in 1942, and Alex Osborn (the “O” in the BBDO Advertising Agency) is credited as the founder. Today, driving forces in this world include the Center for Creative Leadership in Greensboro, N.C., the Creative Education...