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Co-evolution of a MNE and institutional environment : focus on institutional logics change
Karhu, Anna - In: Business history 64 (2022) 7, pp. 1319-1345
Persistent link: https://www.econbiz.de/10013418959
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The impact of generic substitution on price competition in Finland
Aalto-Setälä, Ville - In: The European journal of health economics : HEPAC ; … 9 (2008) 2, pp. 185-191
Persistent link: https://www.econbiz.de/10003716586
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Turbulence in the pharmaceutical industry
Mäkinen, Helena - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 69-87). 2005
Persistent link: https://www.econbiz.de/10002684096
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Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo; Parvinen, Petri - In: Industrial marketing management : the international … 37 (2008) 8, pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
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Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf; Falkenreck, Christine - 2009
Persistent link: https://www.econbiz.de/10003911239
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Strategic networks and the institutional enviroment : a case study of Pharma Industry Finland ( PIF )
Järvensivu, Timo; Lukkari, Pirjo; Järvensivu, Paavo - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 265-281
Persistent link: https://www.econbiz.de/10008667683
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Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine; Wagner, Ralf - In: Corporate reputation review : an international journal 13 (2010/11) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
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The emergence of perceived calculative trust and distrust : the case of a small Finnish pharmaceutical company
Tuunainen, Juha - In: International journal of technoentrepreneurship : IJTE 2 (2009/11) 3/4, pp. 345-361
Persistent link: https://www.econbiz.de/10009425719
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Co-branding and co-creation in wellness tourism : the role of cosmeceuticals
Hjalager, Anne-Mette; Konu, Henna - In: Journal of hospitality marketing & management 20 (2011) 7/8, pp. 879-901
Persistent link: https://www.econbiz.de/10009411344