Piot-Lepetit, Isabelle; Perrigot, Rozenn; Cliquet, Gérard - In: International Journal of Retail & Distribution Management 42 (2014) 7, pp. 671-684
that jointly measure the efficiency of franchise chains and determine their optimal organizational form. Design … the paper for evaluating the efficiency and determining the optimal percentage of company-owned outlets (PCO) of each … franchise chain. Findings – First, results showed that the PCO has a positive impact on franchise chain efficiency; even if …