In the past decade, supermarkets have spread rapidly in the low-income Mediterranean countries. Focusing on a case of advanced supermarket diffusion (Turkey) and of incipient diffusion (Morocco), this article examines this development and its impact on the fresh fruits and vegetable sector,...

Are changes in consumer demand and concentration in food retail altering market structures so that integrated production practices like IPM and ICM will become not only widely adopted but essential if growers want to maintain access to markets? Data on the European fresh produce sector are...

In the past decade, supermarkets have spread rapidly in the low-income Mediterranean countries. Focusing on a case of advanced supermarket diffusion (Turkey) and of incipient diffusion (Morocco), this article examines this development and its impact on the fresh fruits and vegetable sector,...

The role of G&S has shifted from a technical instrument to reduce transaction costs in homogeneous commodity markets to a strategic instrument of competition in differentiated product markets. The nature of G&S has shifted from performance (realized characteristics of the product) to process...

Quality and quality assurance are among the most critical issues facing the fresh produce industry. This paper shows that while quality is widely noted to be an important concept, it is not clearly defined in the literature. Several definitions of quality are presented. The terminology...

Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This paper shows that these strategies create, using Mancur Olson's terms, two collective goods: overall consumer confidence in the market's ability to deliver credence attributes, and...