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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
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A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
Foekens, Eijte W. - In: International journal of forecasting 10 (1994) 2, pp. 245-261
Persistent link: https://www.econbiz.de/10001172406
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Building models for marketing decisions : past, present and future
Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001505384
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Paving the way for "distinguished marketing"
Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270
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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter - 2011
Persistent link: https://www.econbiz.de/10009262056
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Modeling competitive reaction effects
Leeflang, Peter - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter; Wittink, Dick R. - 1990
Persistent link: https://www.econbiz.de/10000783166