Fifteen lettuce and bagged salad shippers were interviewed as part of a larger study on changes in produce marketing. Retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer...

Strategic investments in agriculture often are lumpy and irreversible, with significant impacts on operating and fixed costs. Leveling cotton fields to zero slope in central Arizona is a strategic decision made by relatively younger farmers who are farming fine-textured soils in irrigation...

This compilation of papers for principal papers session PP-03 at the AAEA 1998 Annual Meeting assesses the current status of the organic agriculture industry in the United States. Paper topics address production, market and certification issues faced by the industry, research challenges and...

In this paper, we examine retail sales of organic and conventional frozen vegetables (broccoli, green beans, green peas, and sweet corn) using supermarket scanner data. Descriptive analysis includes comparisons of sales volume, prices, and market shares. Price and expenditure elasticities are...

The choice between organic and conventional produce was estimated empirically using a two-equation probit model. Data were collected in-store on cosmetic defects, produce prices, and consumers' demographic and economic traits. Store choice displayed a significant impact on the probability of...

Traditional views and models of perishable food suppliers fail to capture the fundamental role of time integration in firm-level organization. A two-phase research design of major grower-shipper firms of lettuce, tomatoes, and melons reveals a diverse distribution of firms across the...