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We analyze the contracting problem between a shopping mall and potential anchors (large stores) in a market where consumers with high search costs must choose shopping destinations prior to learning prices. Our model incorporates the interaction between contracting and asymmetric firm sizes into...
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There is a substantial theoretical literature on the location of retail facilities in space assuming that the spatial demand curve is known, or that the ideal data needed to estimate such a curve is available. This study shows how to implement a formal location analysis for a retail activity...
Persistent link: https://www.econbiz.de/10013017562
Location is an impactful but irrevocable driver of retail store performance. Unless retailers rely on their gut feelings for finding high potential locations, they have to invest in extensive location research, calibrating performance models on expensive rich data (e.g., income or education of...
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Introduction -- The dynamics of retail store location -- GIS and models for retail planning and analysis -- Geodemographics and its role in retail marketing and location planning -- Model-based methods for store network planning -- Exploring retail demand: estimation methods and future drivers...
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