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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
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Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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The effect of advertising on price and quality : the optometric industry revisited
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812142
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The effect of advertising on price and quality : an empirical study of eye examinations, sweet lemons and self-deceivers
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824349
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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Prescription drug advertising and patient compliance : a physician agency approach
Armantier, Olivier (contributor);  … - In: Advances in economic analysis & policy 6 (2006) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10003379645