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Contemporary marketing researc...
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Marketing
23
Marktforschung
16
Theorie
15
Theory
15
Management
13
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11
Einführung
7
USA
7
United States
7
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5
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4
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3
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1
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1
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1
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McDaniel, Carl D.
39
Hair, Joseph F.
23
Gates, Roger
21
Lamb, Charles W.
16
MacDaniel, Carl
15
Braunsberger, Karin
10
Gates, Roger H.
10
Gitman, Lawrence J.
10
Lamb, Charles William
7
McDaniel, Carl
4
Gowdy, John M.
3
Wybenga, Hans
3
Ortinau, David J.
2
Amirani, Shahrzad
1
Beutler, Martin
1
Fausti, Scott
1
Gray, David A.
1
Johnson, Patricia
1
Lamb, Charles
1
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Journal of business research : JBR
4
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3
International journal of social economics
2
The journal of services marketing
2
California management review
1
International Journal of Retail & Distribution Management
1
International Journal of Social Economics
1
Journal of Services Marketing
1
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
28
OLC EcoSci
5
RePEc
4
Other ZBW resources
3
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11
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
12
Contemporary marketing research
McDaniel, Carl D.
;
Gates, Roger H.
-
1999
-
4. ed
Persistent link: https://www.econbiz.de/10000670972
Saved in:
13
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
14
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
15
The future of business : the essentials
Gitman, Lawrence J.
;
McDaniel, Carl D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003389179
Saved in:
16
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
17
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2005
-
8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
Saved in:
18
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001661757
Saved in:
19
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
20
The future of business
Gitman, Lawrence J.
;
McDaniel, Carl D.
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001833052
Saved in:
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