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Global text project : new horizons in textbook marketing

Pitt, Leyland; Nel, Deon; van Heerden, Gene; Chan, Anthony - 2009

Purpose : The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement. Design/methodology/approach : A case study was used to illustrate some of...

Persistent link: https://www.econbiz.de/10009483881

An empirical examination of government expenditures and the exante crowding out effect for the British economy

Chan, Anthony; Gustafson, Elizabeth F. - 1990

Persistent link: https://www.econbiz.de/10000807393

How well do asset allocation managers allocate assets?

Chan, Anthony; Chen, Carl R. - 1990

Persistent link: https://www.econbiz.de/10000807401

Eleven years of scholarly research in the Journal of Services Marketing : editor's response

Martin, Charles L. - In: The journal of services marketing 25 (2011) 1, pp. 14-19

Persistent link: https://www.econbiz.de/10009009739

Eleven years of scholarly research in the Journal of Services Marketing

Nel, Deon; Heerden, Gené van; Chan, Anthony; … - In: The journal of services marketing 25 (2011) 1, pp. 4-13

Persistent link: https://www.econbiz.de/10009009740

Viewpoint reply

Cox, David - In: Marketing intelligence & planning 27 (2009) 3, pp. 308-309

Persistent link: https://www.econbiz.de/10009526370

Global text project : new horizons in textbook marketing ; viewpoint

Pitt, Leyland F.; Nel, Deon; Heerden, Gené van; Chan, … - In: Marketing intelligence & planning 27 (2009) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10009526373

A sweet face man : using Chernoff faces to portray social media wine brand images

Farshid, Mana; Chan, Anthony; Nel, Deon - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 183-195

Persistent link: https://www.econbiz.de/10009621099

A content analysis of influential wine blogs

Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187

Persistent link: https://www.econbiz.de/10010421646

Interest rate sensitivity, asymmetry, and the stock returns of financial institutions

Chen, Carl R. - In: The financial review : the official publication of the … 24 (1989) 3, pp. 457-473

Persistent link: https://www.econbiz.de/10001103617

A service of the