Dubois, Anna; Gadde, Lars-Erik; Mattsson, Lars-Gunnar - In: Journal of Business & Industrial Marketing 36 (2021) 5, pp. 689-705
Purpose: The purpose of the paper is to describe and analyse the evolution of the supplier base of a buying firm and the reasons behind these changes. Design/methodology/approach: The paper is based on a case study of the changes over 52 years in a sub-set of the supplier base of a firm...