Grawe, Scott J.; Chen, Haozhe; Daugherty, Patricia J. - In: International Journal of Physical Distribution & … 39 (2009) 4, pp. 282-300
Purpose – The purpose of this paper is to determine how a firm's strategic orientation affects service innovation …: customer orientation, competitor orientation, cost orientation, service innovation, and market performance. Findings – Although … the relationship between cost orientation and service innovation is not supported, the relationships between customer …