In the Indian market, marketing attains a principally urban preconception. Therefore, there was especially less attempt … developing a distribution network strategically will satisfy the basic motto of marketing i.e. making goods and services …

Around the world, four billion people live in poverty. And marketing firms are still struggling to turn them into … paper studies the changing scenario of Indian rural markets and implies some suggestions in improving the marketing strategy … in rural selling and market promotion. An improved marketing mix is the call of hour, with strategies framed by deeply …