Chi Cui, Charles; Lewis, Barbara R.; Park, Won - In: International Journal of Bank Marketing 21 (2003) 4, pp. 191-201
There have been numerous studies on measures of service quality, such as SERVQUAL and SERVPERF, in a variety of contexts, but the validity of these instruments in Asian markets is under‐researched. The present study was focused in South Korea and data on expectations, perceptions and...